AppCoins: The Protocol for the App Economy

ICO Crowdsale Coming Soon

The first ICO serving 200 million users!
Over 90,797,818 AppCoins have been bought by 3,170 investors in the pre-sale. Didn’t have the chance to invest? Stay tuned for the crowdsale.
Token information
Sale starts in:

(December 12 - January 12)
Project Protocol ETH, ERC20
Sale Hard Cap 60,120 ETH
Token Price 1ETH=2,295 APPC
20M Tokens 67.5M Tokens 160M Tokens 45M Tokens OPERATIONS- 67.5M Tokens BOOTSTRAP- 90M TOKENS No time lock Released 5% a year during 3 years, locked during the first 6 months DECEMBER 12 Team funds locked for 12 months Funds locked for 12 months while the foundation is being created Viral initiatives with 4% a year during 5 years, locked during the first 6 months 300M 160M PRE-SALE ICO ADVISORS/TEAM FOUNDATION APTOIDE SALE
AppCoins is an open and distributed protocol for App Stores. It will drastically improve and speed up advertising, in-app billing and app approvals, using blockchain and smart contracts technology.

A standard for developers to advertise their app or game in the app store, paying AppCoins to the user for 2 minutes of attention. Blockchain provides proof-of-attention and guarantees against repudiation, double attribution, and fake identity.

In-app Purchases

A solution for purchase and billing digital items using AppCoins inside games and apps. The developer integrates it once and it works across all app stores. Users have an easy way to pay for items with AppCoins bought with fiat currency or previously earned through advertising.

App Approval

A new trust model where developers are ranked as “Trusted”, “Unknown” or “Critical” according to their track record of transactions in the blockchain.

Supported by Aptoide App Store
200M Active users
4Bn Apps Downloads
#692 World Top Site (SimilarWeb Sep’17)
App Stores Protocol A diagram explaining the AppCoins protocol

The protocol re-designs the financial transactions (such as advertising and in-app billing inside the store) creating efficiencies by disintermediation and routing back the value to the economy in a virtuous loop.


Being an open protocol implemented as open source software, it gives the trust back to the industry and provides guarantees of data transparency to users.


As it is adopted by different app stores, the development effort of the protocol is shared and the app developers are only required to perform an API integration once.

2017 Q3
Aptoide developers discussing AppCoins Aptoide supports AppCoins

With 200 million users, 800,000 unique apps, 12,000 publishers, 70 different manufacturers and partners, Aptoide launches AppCoins protocol to unify the core financial and trust flows inside app stores.

2017 Nov 6
Presale information Pre-Sale starts

The tokens will be distributed among pre-registered users and institutional investors.

2017 Q4
Someone browsing the AppCoins website AppCoins ICO

AppCoins ICO is launched. First version of the protocol is defined in “AppCoins White Paper”. APPC (AppCoins) listed in selected exchanges.

2018 Q2
Showing a laptop displaying open source reference implementation Open Source reference implementation

First version of the open source reference implementation of the protocol. Release of the first beta version of Aptoide with AppCoins support.

2018 Q3
The AppCoins Logo App Store Foundation

21-Mar 2018 (“Neumann release”) - Reference tools of the protocol implementation

2-May 2018 (“Gosling release”) - “Dev” version of the AppCoins integration in Aptoide (on-chain)

15-Jun 2018 (“Knuth release”) - “Dev” version of Aptoide with side-chain / payments channels

2-Sep-2018 (“Ritchie release”) – Production roll-out to all Aptoide clients (and other participant app stores)

2018 Q4
A collection of smartphones Pre-load Tier 1 OEMs

Production-ready rollout of AppCoins on Aptoide App Store, as well as on other app stores that joined. Pre-load with Tier-1 OEMs.

Strategic Investors
Chris Miess

Chris was the CFO of TenX at the time of their successful ICO and was previously with Goldman Sachs in London.

Past / current projects:
Jonathan Becker

Jonathan is an investor at In 2016 Forbes Magazine listed Jonathan on the 30 under 30 list awarding the top young leaders, creative investors and entrepreneurs.

Past / current projects:
Ryan Terribilini

Ryan has extensive experience in the payments industry, as Head of Platform Partnerships and Developer Relations in Ripple, and in the App Store ecosystem, as Google Play Operations Senior Strategist.

Past / current projects:
Adam Stradling

Adam is a financial technology entrepreneur who pioneered the development of Bitcoin and related blockchain technologies. Co-founder of in 2011-12.

Past / current projects:
Andras Kristof

Andras has collaborated in projects like Bitcoin, Ethereum, Ripple on the blockchain implementation, and co-authored David Lee Kuo Chuen in writing the Handbook of Digital Currency.

Past / current projects:
Gaurang Torvekar

Gaurang is the Co-Founder and CTO of Indorse, a decentralised professional network and Attores, a smart contracts solutions company. Co-organizer of Ethereum Singapore Meetups, he has advanced expertise in smart contracts and Solidity.

Past / current projects:
Lee Tsun Ngai

Lee TN is Head Of Business Development at Kyber Networks. KyberNetwork propose the next generation of on-chain Exchange and Payment Service and raised around $50 million, in an ICO in September 2017.

Past / current projects:
AppCoins supported by Aptoide Team

Paulo Trezentos

CEO / Founder

Paulo took his MsC in Factorisation of Numbers using NFS and Elliptic Curves and a PhD in solving dependencies in software components installation.

A member of the open source community for a longtime. He was founder and maintainer of LinuxCM, a Linux distribution with more than 700,000 users between 2007 and 2011.

Alvaro Pinto

COO / Founder

Álvaro is a serial entrepreneur who loves technology, innovative ideas and projects.

As a former ESOP President, the Portuguese Association of Open Source Software Companies, he has been advocating, for more than 15 years, the adoption of open technologies and open standards in private companies and in the public sector. Álvaro has a degree in law.

Tiago C. Alves

VP Asia Pacific

Tiago has over 12 years experience in technology related roles. He is a Software Engineering graduate from the University of Macao, with a Master Degree in Mandarin and an MBA in Tech Management from the University of San Francisco.

Ren Tang 唐人

VP Product

Before joining Aptoide to build the new internet of apps, Ren spent over 8 years in the US and in Germany incubating mobile games and apps at top tech companies such as Goodgames, EA, and Disney.

Carolina Marçalo

Head of Partnerships

Luso-American with more than 10 years experience in business corporate strategy, leading Partnerships at Aptoide for the last 4 years. VP of OLD Association and member of SOCIUS Research center. Carolina holds a MA Degree in International Economics, and a BA in Economics from UMass Dartmouth.

João Casal

Head of R&D

João has 12+ years of experience in IT, being the last 5 in Research and applied R&D Management in multinational contexts. Participated and led several R&D projects in mobile computing areas, including mobile payments and mobile advertising. Holds an MSc in Systems Engineering and a professional certification in Scrum.

Luís Pinto

Marketing Technologist

Luís is a Marketing Technologist, working on projects at the intersection of Marketing, Technology and Analytics. He has experience in social network analysis, deep learning and natural language processing technology to solve marketing problems.

Diogo Pires

Backend Developer

Diogo has a background in Robotics and experience deploying scalable solutions in large-scale backend systems with new technologies.

Martin Užák

Backend Developer

Martin led most of his career as a software developer in Vienna, Austria. He has been developing in Python since 2002.

João Castro

Head of System Administration

João is a former IBMer who built his career as an IT Consultant in the Czech Republic before moving to Lisbon. He takes particular interest in site reliability engineering and everything blockchain.

Luís Guilherme

UI Lead

Luís has been responsible for the visual identity of Aptoide during the past 4 years. He has a degree in Communication Design.

Felix Lange

UX Lead

Felix leads the UX team at Aptoide. He was also a co-founder of two entrepreneurial ventures in Sweden and in the US, in the areas of Product Design and Media Content.

Marta Keller

Head of Developers Relations

Marta has over 7 years experience in top tech companies, from Vodafone to Google in areas such as Product Management, Business Development and Online Advertising. She is an experienced polyglot who has worked in the UK, Germany, Spain and Ireland.

Cláudia Fernandes

Head of Community

Cláudia has 8 years experience in marketing and communication, having lead projects for brands such as Disney, local FMCG companies and startups. She has worked in the Berlin startup scene for over 4 years.

Daniel Kisluk

Head of Marketing

With nearly 12 years experience working with publishers, advertising agencies, and various brands in Israel and Portugal, today Daniel is leading the Marketing Team at Aptoide, being accountable for the strategy & execution of all digital campaigns & brand awareness activities. Daniel is also a jury member for VCs.

Frederico Santinho

Android Developer

Frederico is a Software Engineer dedicated to mobile software development. He is focused primarily in the underlying technologies that support blockchain solutions. Being a High Concurrency and Distributed solutions enthusiast, Distributed Ledger was a natural path.

Marcelo Benites

Android Developer

A Software Engineer who led his career in Brazil and Portugal, Marcelo specializes in Android architecture and SDK development at Aptoide.

Pedro Almeida

Investor Relations

Pedro has been working at Aptoide for the last 2 years on strategic and fundraising topics. He has over 6 year experience in strategic consulting and holds a MBA from INSEAD.

Exchange Rate
  • 11/30/2020 10:00 AM
  • 1ETH=$653.77

Source Etherscan